SAY IT

Tuesday, 18 December 2012

http://www.youtube.com/watch?v=wmjaiLci8H8&feature=youtu.be

Tuesday, 27 November 2012

What is controlled and uncontrolled media??

In this post, I would like to comment on the selection of online platforms as part of a public relations plan. There are many media tactics and they are divided into categories because of their features. They can be internal versus external, public versus private and what I will be focusing on today is controlled versus uncontrolled media. This category is based on how much control the organisation has over the media. By definition, controlled media are ones that the organisations get to determine what content to be released. Organisations can also have control over the timing, the distribution and the presentation of the content being released. Some examples include newspaper, brochures and websites. Uncontrolled media, on the other hand, are ones that the organisations cannot keep track of. Some public relations practitioners argue that website and other social media can fall into both groups and practitioners who decided to use these media tactics should be careful of the information released.

Why do public relations practitioners say that online platforms can be both controlled and uncontrolled media? For example, blogs. The official blog of an organisation is no doubt going to be controlled media because the organisation controls what goes on to the blog. It has high credibility and reliability. Now imagine the organisation releases some breaking news on the blog and a third person writes about the news on his or her own blog. The third person’s blog becomes uncontrolled by the organisation. It is indeed free public relations, but the credibility and reliability is low.

When designing a public relations plan, practitioners need to be mindful that media options are dynamic. They are never static. For instance, TV advertisements seemed to have defeated radio advertisements because it has sound and images, but radio advertising is still a powerful communication tactic for specific target audiences. Likewise, the evolution of social media also gives public relations practitioners headache. Dorie Clark, in her article ‘What’s Next in Social Media’, claimed that a lot of tweeting teens are abandoning the long-form of blogs. Consequently, public relations practitioners who want to use the traditional kind of blogs as a mean to communicate to teenagers and young adult need to consider if it is actually the most effective way.

Wednesday, 31 October 2012

A Walk With Christ

PRAYER

Sometimes you hear someone say “we've done all we can. The only thing we can do now is pray." Prayer really should be our first resort rather than our last resort. Jesus gave us the Lord's Prayer as a model prayer and Jesus himself often went off to pray, setting an example for us to do the same.

Have you ever received the sudden urge to pray for someone at the most unusual time? Or have you ever felt the need to just stop for a moment and just say a prayer for yourself well Mrs. Lozan Smith can testify to such happenings. Mrs. Smith is an elder in the Spur Tree Seventh Day Adventist church she is best known for her spirit moving prayers and many feel she has a direct connection with the Lord.

When asked how her relationship with God got so serious she said, “The Lord has worked many miracles in my life and over the years I have learnt to appreciate the presence of the Holy Spirit”. She says now she has a more than personal connection with the Lord, her days begin at 3:00 o’clock, at which time she gets up brushes her teeth, washes her face a prepares for the arrival of the Holy Spirit she then says that she spends at least two hours in deep commune with him. She says this discipline and dedication are her main reasons for such a deep relationship and that she will never stop until the day she dies because the Lord has been amazing good to her and that is the least she can give back to him.

Discipline and dedication are just a few ways in which one can communicate with the Lord but for Mr. Daniel Williams it is much different. Mr. Williams believes that he is a servant of God and he thinks that living a life similar to that of Jesus is all he can do to say thank you. “back in my time deh enuh mi a did bad man, bad ,bad, bad and den through going to a crusade and being backtized mi reach where I am now and mi jus haffi serve God and give him thanks ‘cause him save mi”. He went on to explain that he owes his life to the Lord and he will forever serve him.

So there we have two people who have dedicated their lives to the Lord, based on what he has done for them. For many who feel it might be too late it is never too late to share that deep connection with the Lord as he is always there, ready and waiting to hears our cries.

Sunday, 21 October 2012

The Sunset Is My Heart

Thursday, 4 October 2012

Call Me Sunshine

SUNSHINE STORY

The sun was setting with all its power and glory

on the horizon behind the sea as I stood there
on the sand which lay along the water's edge.

The clouds in the sky had the effect of evolving translucent light

yet as the sun sank further down into the sea
this light was changing to a sombre silver-grey.

Darkness was descending upon me where I stood
yet in the far horizon before me daylight was
making its impact once again on the earth.

It was getting chilly and darker and a slight breeze
was beginning to arouse the waters of a once calm sea.

The tide was going out and I could feel the moisture
from underneath my feet being taken away.
The sun was drawing away the very waters of the sea before me it seemed and everything was beginning to have a haunted aspect,
for without light all seemed to attain a gloomy and ghostly atmosphere.

The sun was now but a tinge of orange
giving off its last rays of light being swallowed by the sea.
What a splendid sight it was I thought seeing something alive
and wondrous making its last impact with beauty and significance before vanishing temporarily and rising again on the opposite to where it set.